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MoviePass used to have a “too good to be true” deal for movie fans. For $10 a month, MoviePass subscribers could see one movie a day, every day, in theaters.
But MoviePass was indeed too good to be true. The company filed for bankruptcy in 2020, unable to sustain its business model of unlimited daily movie tickets for $10 per month.
Now, with different management in place, MoviePass is relaunching its subscriber service with changes. If you’re a movie fan who has been missing your MoviePass subscription, you may want to check out MoviePass 2.0.
Update => MoviePass 2.0 is initially being tested in Chicago, Dallas, and Kansas City in the U.S.
About MoviePass 2.0
The original MoviePass was founded by Stacy Spikes, who has regained control of the company. He sold MoviePass to another company in 2017 and was forced out of the business by 2018.
Spikes is back and determined to make MoviePass 2.0 a success using a different business model.
To learn more about the original MoviePass, check out The Wonder of Tech article => MoviePass – Watch a Movie Every Day for $10 a Month
Unlike the original MoviePass subscription, MoviePass 2.0 will offer three pricing tiers. Subscribers will pay $10, $20, or $30 per month for credits to see movies each month. MoviePass will no longer offer an option for seeing an unlimited number of movies every month.
Want to see a blockbuster on opening weekend? That will cost more credits than a movie that has been out for a while or seeing a movie mid-week. Subscribers can decide how many credits they want to buy with their subscription package. Then, they can decide whether and when a movie is credit-worthy.
Signing Up for MoviePass 2.0
The MoviePass 2.0 website launched on Thursday, August 25 for people to sign up for the waitlist. According to Insider, 463,000 people signed up for the waitlist within the first 24 hours after the site was launched. 30,000 people signed up within the first 15 minutes of the website launching, causing the site to crash for almost three hours.
If you’d like to sign up to be on the waitlist for MoviePass 2.0, you can add your email address until midnight tonight. After that, the waitlist will be closed during the beta period.
MoviePass plans to launch in the U.S. on Monday, September 5 (Labor Day) with subscribers chosen from its waitlist. Spikes told IndieWire, “an indeterminate number of those who signed up will be converted to actual users of MoviePass 2.0.” So even if you sign up for the waitlist, you may not be chosen to be a MoviePass 2.0 subscriber during the beta period.
Every subscriber who joins during the beta period will get 10 guest invitations they can give to friends who are interested in subscribing to MoviePass.
Availability
At launch, MoviePass subscribers will be able to use their credits at any movie theater. The MoviePass website says, “Our digital, subscription-based ticketing platform allows users to attend movies at any location and drives revenue to theaters.”
Subscribers can purchase movie tickets using the MoviePass app. Also, MoviePass will mail a MasterCard to subscribers for buying tickets at movie theaters that accept MasterCard.
MoviePass has not revealed the pricing structure for credits yet.
Your Thoughts
Are you glad MoviePass is back? Did you subscribe to the original MoviePass? Would you be interested in signing up for MoviePass 2.0? Do you like the idea of using credits instead of seeing an unlimited number of movies?
Share your thoughts in the Comments section below!
Great concept! I think it can be a global business model.
Hi Brian, That would be great. If MoviePass succeeds in the U.S. this time, then perhaps it could expand internationally.
I was an original movie pass subscriber. I loved the idea but I knew it wouldn’t last. I would have paid the same $10 a month to see 2 movies. In my area that’s a great deal! My life is to busy to go to the movies every day or even every week. But twice a month, that’s more realistic. I’m not sure how this “credit” structure will work out. If it’s a good deal I’ll subscribe again.
Hi Amanda, Good point, many people don’t have time to see a movie a day. But if the credits prove to be a good deal for movie fans, then MoviePass might succeed this time. It will be interesting to see how many movies $10 worth of credits will buy subscribers each month. You’re right, if that money buys tickets to two movies, that could be a good bargain!